Ford Case (Marketing) Analysis Essay Example | Topics and Well Written Essays - 1250 words

Ford Case (Marketing) Analysis - Essay Example However, according to Sullivan-Diaz, her father was never interested in services part of the business and it was only a necessary adjunct of the business. The problem starts right from here because Sullivan family has been unable to identify the strong interdependency between product sales and services. Nowadays, marketing products and services are interdependent because of the changing consumers’ buying behaviour. Consumers make the purchase after considering how the services later on, will benefit them. However, at Auto World, a huge difference has been noticed between their efforts to market products and providing services. First, the showroom was built in modern building with latest facilities and ambient whereas, the services section was hidden behind the showroom and its building was old and greasy however, the equipment was latest. Second, services section had sufficient capacity to handle more repair work but the capacity was not being achieved because of the requirements of more mechanics and more focus of the staff towards unit sales. The major difference between marketing products and service operations is that services require the personal contact or face-face meeting. At Auto World, the buyers of new cars were given a warm welcome however, whenever the same customer came for car services, he used to wait for many hours. The major reason is that marketing cars was being considered to be a highly efficient process whereas, service operations were very inefficient and even the service layout was not properly developed. Auto World is offering tangible products and services to the customers, and both these components are contributing to create value for the customers. Therefore, company should give great focus towards both marketing cars and services operations. If the company has been able to introduce used cars after ensuring their full repair and maintenance, then it should be also efficient in its services operations.

Impulse buying behaviour and self-regulation Article

Impulse buying behaviour and self-regulation - Article Example These are just some of the factors that affect consumer behaviour. Consumers can be either subjective or objective, testing the persuasiveness of brand names. Retail stores selling the products also play an important role in swaying the decisions of consumers. The whole package or visual appeal of the retail outlet can determine sales, or the service of the sales women or the clerks. Furthermore, consumers may choose particular products/brands not only because these products provide the functional or performance benefits expected, but also because products can be used to express consumers' personality, social status or affiliation (symbolic purposes) or to fulfill their internal psychological needs, such as the need for change or newness (emotional purposes) (Kim et al, 2002). These are just some of the factors that affect impulse buying behavior. ... enomenological approach of survey with succeeding thematic analysis of the texts from which the researcher could gather facts and empirical data from the academe. Aims and Objectives The main objectives of this study are to examine the aspects that influence impulse buying behaviour of consumers and their self-control. Hypotheses The impulse buying behaviour of consumers is influence by beliefs, culture, learning and values. That is regulated by self-control Method Research Design Although the study is primarily interested in examining qualitative concepts and constructs such as beliefs, attitudes and perceptions, the quantitative research approach was likewise utilized to achieve the exploratory and the descriptive objectives of the study, which highlighted the consumers' perspective about the issue of impulsive buying behavior. According to Mays and Pope (2000), the quantitative research approach is most appropriate when conducting descriptive and exploratory study in order to quantify data that seem immeasurable, such as feelings, beliefs, and thoughts. This permits a flexible and iterative approach of analyzing and statistically manipulating the collected information. As such, these variables were presented, explained and correlated with each other and with the qualitative results of the second phase of the research project. Moreover, the study also examined the conditions and the nature that surrounds the quantitative data to achieve the descriptive objec tives of the study. Participants For this particular research activity, the survey method was planned to accomplish a desired sample size of 100 consumers as respondents. To ensure that the survey will produce 100 valid and reliable survey outputs, 40 more respondents were asked to participate, adding 10